DEFINITION

Performs a variety of duties in the development, implementation and management of the Spreckels Center Digital Display Sign and in the marketing of the Performance Arts Center's programs and facilities; performs support duties related to the overall operations of the Center; performs other duties as required.

DISTINGUISHING CHARACTERISTICS

The Performing Arts Specialist is a single position class that is primarily created to manage the newly installed Spreckels Center Digital Display Sign that is expected to enhance revenues at the Center. The position will also be responsible to market the Center's programs and facilities. The incumbent provides assistance to all staff at the Center and is expected to assist with any operational needs. This is a specialist position with a focus on managing the sign and marketing the Center, and for that reason the incumbent works independently and exercises independent judgment in the performance of those duties. Because of the operating hours of facilities and nature of the performing arts, close supervision is not provided.

ENHANCED REVENUE SOURCE

The position is created and funded from the expected, enhanced revenue source of the digital display sign. The revenue from the sign needs to be sufficient enough to support the position. If the revenue is not sufficiently enhanced, the incumbent will be subject to layoff.

SUPERVISION RECEIVED/EXERCISED

General direction and supervision is provided by the Business Operations Manager.

ESSENTIAL DUTIES

Develops, implements and manages the newly installed Spreckels Center Digital Display Sign, markets the Center's programs and facilities; serves as the liaison to national and regional sales representatives who sell display/time on the digital display sign; builds digital displays and programs digital board; creates, writes and produces printed advertisements, publications, brochures, radio and television advertisements; prepares reports and studies; makes presentations to individuals and businesses; develops and installs in-house/marquee displays; serves as the Center's media and community liaison; writes and obtains grants, and assists with fundraising activities.

QUALIFICATIONS

Experience/Education

Sufficient experience and education to successfully perform the duties of the Performing Arts Specialist. A typical way of obtaining the required qualifications is to possess the equivalent of a Bachelor's degree in English, Arts Administration, Theater, Communications, or Marketing from an accredited college or university, and three years of responsible work experience in the operations and marketing of a professional theater or arts center.

Knowledge/Skill/Ability

Thorough Knowledge of principles, practices and techniques of managing a digital display sign; marketing a performing arts center; techniques and methodologies for effective sales. Ability to plan, organize and implement an effective program that produces sales, which results in enhanced revenues; develop and maintain positive business and community relationships; create, design and produce marketing, promotional and advertising materials, print, and media; work varying evening and weekend schedules; communicate effectively both orally and in writing. Skills to produce publications, brochures, flyers, newsletters, programs, advertisements for both print and broadcast media; compile market research using software applications for word processing, graphic design, and desktop publishing. Direct skill in the software applications of Illustrator, Photoshop, PageMaker, Flyer Pro, and 2MPro is preferred.

Working Conditions

Position requires prolonged sitting, standing, walking, reaching, twisting, turning, kneeling, bending, squatting and stooping in the performance of daily activities. The position also requires grasping, repetitive hand movement, and fine coordination in using a computer keyboard. Additionally, the position requires near vision when proofing documents, reading marketing text and other promotion materials, reading a computer screen; and hearing is required when communicating in person or by telephone with potential customers and sales representatives. The need to lift, drag and push files and computer reports weighing up to 25 pounds also is required.

License/Certificate

Possession of a Class C California driver's license by date of appointment.