Our Retail Story

Where is Rohnert Park?

The City of Rohnert Park is located in central Sonoma County, approximately 48 miles north of San Francisco on US Highway 101. The City is home to approximately 44,500 people and 17,500 households, and benefits from adjacency to Sonoma State University and the Graton Resort and Casino.

Incorporated in 1962, Rohnert Park is a master planned community with high quality neighborhoods, focused on parks and schools, and connected through a system of bike trails and paths. The City is just minutes from internationally popular Sonoma County tourism venues including hundreds of local wineries; specialty food, wellness, and spa experiences; Russian River resorts; Point Reyes National Seashore; and the Pacific Ocean.

Where is Rohnert Park Rohnert Park Neighborhood Map

Retail Potential For Downtown Rohnert Park

Our vision is to identify the right mix of retailers to serve our growing and active population. At the center of our city-wide retail expansion is our new Downtown District.

The vibrant mixed-use downtown will be anchored by a residential community with market rate and affordable housing, and highlighted by commercial uses focused on local and regional merchants and restaurateurs, a signature boutique hospitality venue, a central community space and seamless connections to regional transit and the surrounding community. Our vision is an engaging community, centered around people and experiences, not the automobile.

Gibbs Planning Group - 2022 Retail Study

In December 2022, the Gibbs Group (a retail consultant) finished a retail analysis on the future downtown property. Assuming best practices, the future downtown can support between 65,000 and 160,000 square feet of new retail space. This assumes the downtown's commercial center is designed and built as a compact, walkable, integrated mixed-use center, implementing best-in-class architecture, public realm, urbanism, street, parking and retail management best practices.

Please find the retail study below:

RETAIL- Rohnert Park Retail Study -Gibbs Group - 12/1/2022

Rohnert Park Trade Area
1-3-5 Mile Rings

1-3-5 Mile Trade Rings

1-3-5 Trade Area Ring - By the Numbers

1-3-5 Ring Demographic Data

Quick Facts - Rohnert Park

Rohnert Park "True Trade Area"
Insights based on actual visits

True Trade Area (mobile data)

True Trade Area - By the Numbers

True Trade Area - Demographics

Consumer Expenditure Data

Business Resources

Additional Information for Retailers

Our Major Retailers

Ashley Home Store
Costco
Home Depot
Office Depot
Petsmart
Reading Cinemas
Scandia Family Fun Center
Sportsman's Warehouse
Target
Walmart (and Walmart Neighborhood Market)

Contact Us to Discuss Retail Opportunities

Don Schwartz, Assistant City Manager
(707) 588-2242
[email protected]

Paul Carey, Senior Analyst
(707) 585-6754
[email protected]

Rohnert Park Trade Area
5-10-20 Minute Drive

5-10-20 Minute Drive Time

Drive Time Trade Area - By the Numbers

Drive Time - Demographic Overivew

Quick Facts - Downtown Rohnert Park

City of Rohnert Park