City of Rohnert Park

Request for Qualifications for the Downtown project is now live. 

Interested in building the Downtown? Review the RFQ now.
Qualified developers can RSVP to the Nov. 30 onsite meeting here.

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Information for Developers

Welcome, and thank you for your interest in Downtown Rohnert Park! Below you will find valuable resources and documentation to help you learn more about the potential for the development of this site and the steps the City of Rohnert Park has taken to make this site shovel ready.

Overhead shot of State Farm Drive siteA central downtown has been a vision of the community for years. The City purchased the site in 2022 to control its development path, and that is where you—the developer—can come in.

The ideal development team will have the resources and experience to design, construct, finance, operate, and maintain the project in partnership with the City, as well as to create a unique experience for the city’s residents and the broader Sonoma County and Bay Area region.

The Request for Qualifications is now live. If you are interested in building the Downtown, you can review the RFQ now here. Qualified developers can RSVP to the Nov. 30 onsite meeting here.

The Vision

A walkable, mixed-use district with 300-500 residential units; food, beverage, and art destinations; a signature upscale 120-room hotel; 65,000 to 160,000 square feet of retail; and a rich and interesting public realm consisting of walkable streets and a central community square.

Downtown RP Site Map (Concept)The City has developed a conceptual layout for the site, illustrating arrangements of land uses that are consistent with the Downtown Form Based Code. This conceptual site map is not intended to limit the creativity of development teams, but instead illustrates one potential vision of Downtown Rohnert Park.


The Statistics

Capacity and Use

  • 28.38 acres, zoned for mixed-use (horizontal and/or vertical)
  • CEQA approved with environmental impact report (EIR); streamline design/review approval
  • Form-based code regulation
  • Certified as a California Exempt Surplus Land (300+ residential units; 25% affordability, mixed-use)     

Graphic design of map Rohnert ParkLocation

  • 48 miles north of San Francisco
  • Minutes away from world-class Sonoma wineries
  • Adjacent to Rohnert Park SMART light rail station
  • Easy access to Highway 101

Local Economy

  • $1.4 billion spent on retail and dining (2021)
  • 1.65 million annual visits to adjacent grocery-anchored retail
  • Primary trade area: 2 miles, 61,300 residents
  • Overall trade area: 10 miles, 318,000 residents

Downtown Ingredients

  • Retail/restaurant core: 65,000 sq. ft.
  • Housing: 300 – 500 units; 25% affordable at or below 80% of Area Median Income
  • Hospitality Venue: 128 keys
  • 1.5-acre community square/vertical park/greenery

Current Gaps in Retail

  • Art and Gift Stores
  • Casual Dining
  • Convenience Stores
  • Department Stores
  • Drug Stores
  • Department Stores
  • Electronics/Appliance Stores
  • Family Apparel
  • Grocery
  • Men’s Apparel
  • Office Supplies/Furniture
  • Service Stations
  • Shoes Stores
  • Specialty Stores
  • Women’s Apparel

Due Diligence (Studies)

ALTA Survey - August 2017

The following ALTA survey was completed on August 21, 2017.

ALTA - Rohnert Park Crossing - ALTA Survey

EXEMPT SURPLUS LAND -HCD Approval of Exempt Surplus Land Declaration - April 2023

On April 14, 2023. the California Department of Housing and Community Development (HCD) found that the property located at 6400 State Farm Drive (APN 143-051-072-000) qualifies as "exempt surplus land" under Government Code section 54221, subdivision (f)(1)(F)(ii).


Please find the Rohnert Park City Council resolution and HCD review letter below:

EXEMPT SURPLUS LAND- HCD Approval of Exempt Surplus Land Declaration

FORM BASED CODE - Rohnert Park Ordinance #927 - November 2018

The Downtown District Amenity Zone Form-Based Code Overlay (DDAZ FBC Overlay) is established to implement the 2015 Central Rohnert Park Priority Development Area (PDA) Plan's vision to create an attractive and vibrant mixed-use downtown for the heart of Rohnert Park. It provides regulations that govern the form, use, and character of private development, as well as public realm elements including thoroughfares and civic spaces.

Please find the Rohnert Park Form Based Code below:

FBC - Ordinance No. 927 - Form Based Code

HOUSING - Rohnert Park Adopted Housing Element - March 2023

The Housing Element of the General Plan is a detailed statement of the housing goals, policies, programs, and quantified objectives for the City. The Element is based on a comprehensive technical assessment of existing housing policies and programs; current and projected housing needs, especially related to low-income households and special needs populations; an analysis of market, environmental, governmental, and other factors which constrain housing production; an assessment of fair housing; an inventory of sites available for housing development; and programs and policies that can enhance housing production and access to housing.

Please find the Rohnert Park Adopted Housing Element below:

HOUSING - RP Adopted Housing Element 3.17.23

HOUSING - Prohousing Designation - August 2023

On Aug. 4, 2023, the City of Rohnert Park earned the State Prohousing Designation. This special distinction is awarded to jurisdictions who have enacted prohousing local policies that go beyond state law. Being a “prohousing jurisdiction” provides the city with a competitive advantage on some large state affordable housing and infrastructure grant programs. Rohnert Park is now one of 30 jurisdictions throughout California that have achieved the State’s prohousing designation status.

Please find the City of Rohnert Park Press Release below:

Rohnert Park - Prohousing Designation from the California Department of Housing an Community Development

PDA - Central Rohnert Park Priority Development Area Plan - March 2016

The PDA Plan establishes a vision for a vibrant mixed-use area near the new Sonoma-Marin Area Rail Transit (SMART) commuter rail station. It includes strategies to support a walkable downtown destination and transportation hub with access to a variety of jobs, housing, shopping, services, and transportation options.

Please find the Central Rohnert Park Priority Development Area Plan below:

Central Rohnert Park Priority Development Area Plan - Final

PDA/EIR - Final Environmental Impact Report

In accordance with Section 15088 of the State California Environmental Quality Act (CEQA) Guidelines, the City of Rohnert Park, as the lead agency, has reviewed the comments received on the Draft Environmental Impact Report (Draft EIR) for the Central Rohnert Park PDA Plan and has prepared written responses to the comments received.

The City asked for input from federal, State, and local agencies; organizations; and members of the public regarding the issues that should be evaluated in the EIR. Specifically, the City issued a Notice of Preparation (NOP) of the EIR on October 28, 2015 and conducted a scoping meeting on November 18, 2015.The Draft EIR (State Clearinghouse Number 2015102081) was received on December 18th, 2015 by the State Clearinghouse, and circulated to the public for review and comment.

The City conducted a 45-day public review period for the Draft EIR that concluded on February 1, 2016.The City has now prepared this Final EIR document, which includes:• The Draft EIR, with minor revisions detailed in Chapter 3 of this Final EIR• Public comments received on the Draft EIR• Responses to written comments• The list of organizations that provided comments on the Draft EIRPlease find the Final Environmental Impact Report below:

Central Rohnert Park Final Environmental Impact Report - 2016

PDA/EIR - Central Rohnert Park Priority Development Area Plan EIR Consistency Review


Please find the EIR consistency analysis for the previous Station Avenue Project below:

Central Rohnert Park Priority Development Area Plan EIR Consistency Review - October 2018

TRAFFIC- Impact Study for Rohnert Station - September 2015

This study was for a previous project on the site and is being provided to show how a project of this approximate magnitude would impact the surrounding intersections. 

Rohnert Station Traffic Study - 9/18/2015

PDA/EIR – Draft Environmental Impact Report

This environmental impact report (EIR) has been prepared by the City of Rohnert Park (City) as lead agency to evaluate the potential environmental effects of the proposed Central Rohnert Park Priority Development Area(PDA) Plan (proposed plan). This document has been prepared in accordance with the California Environmental Quality Act (CEQA) (Public Resources Code [PRC], Section 21000 et seq.) and the State CEQA Guidelines(California Code of Regulations, Section 15000 et seq.).

CENTRAL ROHNERT PARK PRIORITY DEVELOPMENT AREA PLAN Draft Environmental Impact Report

PDA/EIR – Draft Environmental Impact Report

This environmental impact report (EIR) has been prepared by the City of Rohnert Park (City) as lead agency to evaluate the potential environmental effects of the proposed Central Rohnert Park Priority Development Area(PDA) Plan (proposed plan). This document has been prepared in accordance with the California Environmental Quality Act (CEQA) (Public Resources Code [PRC], Section 21000 et seq.) and the State CEQA Guidelines(California Code of Regulations, Section 15000 et seq.).

CENTRAL ROHNERT PARK PRIORITY DEVELOPMENT AREA PLAN Draft Environmental Impact Report

Phase 1 Environmental Site Assessment Report

Partner Engineering and Science, Inc. (Partner) is pleased to provide the results of the Phase I Environmental Site Assessment (Phase I ESA) report of the abovementioned address (the “subject property”). This assessment was performed in general conformance with the scope and limitations as detailed in the ASTM Practice E1527-13 Standard Practice for Environmental Site Assessments: Phase I Environmental Site Assessment Process. This assessment included a site reconnaissance as well as research and interviews with representatives of the public, property ownership, site manager, and regulatory agencies. An assessment was made, conclusions stated, and recommendations outlined.

PHASE I ENVIRONMENTAL SITE ASSESSMENT REPORT

CENTRAL ROHNERT PARK PRIORITY DEVELOPMENT AREA PLAN Mitigation Monitoring and Reporting Program

This Mitigation Monitoring and Reporting Program (MMRP) has been prepared to provide for the monitoring ofmitigation measures required for the Central Rohnert Park Priority Development Area (PDA) Plan, as set forth inthe Final Environmental Impact Report (FEIR).

Central Rohnert Park PDA - Mitigation Monitoring and Reporting Program (MMRP)

Infrastructure Plans

Downtown Rohnert Park - Geotechnical Report - 2/21/2019

Miller Pacific Engineering Group was retained by Laulima Rohnert Station, LLC to perform a geotechnical investigation for the planned Station Avenue mixed-use development located at 6400 State Farm Drive in Rohnert Park, California.

Please find the geotechnical report below:

Downtown Rohnert Park - Geotechnical Report - 2019-02-21

Downtown Rohnert Park - Offsite Infrastructure Improvements - 2018

In preparation for Station Ave (previous Downtown Rohnert Park plan), the City completed off-site infrastructure improvements to support the development.

Please find the map and record drawing of the infrastructure improvements below:

Downtown Rohnert Park - Offsite Infrastructure Improvements_2018 (Project 40-43)

State Farm Insurance - Site Layout Plan 5/20/1976

Please find the site layout plan from the original State Farm Insurance building from 1976 below:

State Farm Insurance - Site Layout Plan - 5-20-1976

State Farm Insurance - Parking Expansion - 3/17/2000

Please find the parking expansion plan for the original State Farm Insurance building from 2000 below:

State Farm Insurance - Parking Expansion - 3-17-2000
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