Info for Developers

Overhead View of State Farm Drive SiteWelcome, and thank you for your interest in Downtown Rohnert Park! On this page, you will find valuable resources and documentation to help you learn more about the potential for the development of this site and the steps the City of Rohnert Park has taken to make this site shovel-ready.

A central downtown has been a vision of the community for years. The City purchased the site in 2022 to control its development path, and that is where you - the developer - can come in.

The ideal development team will have the resources and experience to design, construct, finance, operate, and maintain the project in partnership with the City, as well as to create a unique experience for the city's residents and the broader Sonoma County and Bay Area region.

The Request for Qualifications is now live. If you are interested in building the Downtown, you can review the RFQ (PDF). Qualified developers can RSVP to the November 30 onsite meeting online.

The Vision

A walkable, mixed-use district with 300 to 500 residential units; food, beverage, and art destinations; a signature upscale 120-room hotel; 65,000 to 160,000 square feet of retail; and a rich and interesting public realm consisting of walkable streets and a central community square.

The City has developed a conceptual layout (PNG) for the site, illustrating arrangements of land uses that are consistent with the Downtown Form Based Code. This conceptual site map is not intended to limit the creativity of development teams, but instead illustrates one potential vision of Downtown Rohnert Park.

The Statistics

Capacity & Use

Rohnert Park Map

  • 28.38 acres, zoned for mixed-use (horizontal and/or vertical)
  • CEQA approved with environmental impact report (EIR); streamline design/review approval
  • Form-based code regulation
  • Certified as a California Exempt Surplus Land (300-plus residential units; 25% affordability, mixed-use)

Location

  • 48 miles north of San Francisco
  • Minutes away from world-class Sonoma wineries
  • Adjacent to Rohnert Park SMART light rail station
  • Easy access to Highway 101

Local Economy

  • $1.4 billion spent on retail and dining (2021)
  • 1.65 million annual visits to adjacent grocery-anchored retail
  • Primary trade area: 2 miles, 61,300 residents
  • Overall trade area: 10 miles, 318,000 residents

Downtown Ingredients

  • Retail/restaurant core: 65,000 square feet
  • Housing: 300 to 500 units; 25% affordable at or below 80% of Area Median Income
  • Hospitality Venue: 128 keys
  • 1.5-acre community square/vertical park/greenery

Current Gaps in Retail

  • Art and Gift Stores
  • Casual Dining
  • Convenience Stores
  • Department Stores
  • Drug Stores
  • Department Stores
  • Electronics/Appliance Stores
  • Family Apparel
  • Grocery
  • Men's Apparel
  • Office Supplies/Furniture
  • Service Stations
  • Shoes Stores
  • Specialty Stores
  • Women's Apparel

Due Diligence (Studies)

Infrastructure Plans